10-20 seconds – that’s all you have to make the right influence on new and existing customers Effective outdoor signage is crucial for making a strong first impression and attracting potential customers. Here are 7 top tips from our design team at The Unsigned Co to ensure your outdoor signs stand out and effectively communicate your message:
- Visibility and Readability: Your sign should be visible from a distance and readable to people passing by at various speeds. Use large, bold fonts and high-contrast colour schemes to enhance readability. Consider the location and sight lines to ensure your signage isn’t obstructed by obstacles like trees or buildings.
- Concise Messaging: Keep the message on your sign concise and to the point. Outdoor signs have only a few seconds to capture attention, so your message should be easily understood at a glance. Highlight the most important information, such as your brand name, what you offer, or how to contact you.
- Brand Consistency: Ensure your outdoor signage is consistent with your overall brand identity, including colours, fonts, and logos. Consistency helps reinforce brand recognition and establishes trust with your audience.
- Quality Materials: Invest in durable materials that can withstand outdoor conditions such as sun exposure, rain, and wind. High-quality materials not only last longer but also maintain a professional appearance over time.
- Lighting: Consider integrating lighting into your signage to enhance visibility at night or during poor weather conditions. Illuminated signs, such as LED or halo-lit signs, can attract attention 24/7 and are particularly effective in high-traffic areas.
- Location-Specific Design: Tailor your signage design to the specific location where it will be displayed. Consider the local environment, audience demographics, and any local regulations or guidelines that may affect your sign’s design and placement.
- Regular Maintenance: Regularly inspect and maintain your outdoor signs to ensure they remain clean, legible, and in good repair. A well-maintained sign reflects positively on your business and helps maintain its effectiveness over time.
By following these seven tips, you can create outdoor signage that not only captures attention but also effectively communicates your message and enhances your brand’s presence in the outdoor environment. If you need any help or advice on any part of your signage please contact the team and of our experts will help you. From design to install we can happily help with the entire process. Contact us here….
